CORE COMPETENCIES

– Content Strategy – Brand Storytelling – Creative Problem Solving
– Adaptability – Collaboration – Communication
– Creativity – Critical Thinking – Decision Making
– Leadership – Motivation - Organization

Objective

Become part of a dynamic, collaborative team that seizes upon storytelling opportunities for brands to help them stand out from their competitors and build unprecedented bonds of loyalty with their customers. I bring more than twenty years of digital and experiential marketing and advertising knowledge to the table in the form of strategy, brainstorming, photography, design, copywriting, multi-channel integration and distribution and client support.

Skill Summary

Content Development

More than eight years of social media content strategy, ideation and production with a primary focus on automotive, motorsports and live entertainment. Project scope has ranged from DIY photoshoots to integrated large scale commercial video production.

Event Management

​Training and on-site management of experiential staff, long haul driving, coordination with event properties and vendors, labor intensive setup and teardown and off-site logistical field crews support.

Production Experience

Large scope strategy, concepting and ideation to support ongoing video storytelling content. On and off-site production assistance and film crew management. Intermediate photography with Photoshop, Illustrator and InDesign knowledge. Curation, editing and routine maintenance of blogs using WordPress. Project management of ongoing paid social media ad campaigns - from brief to live.

Brand Exposure

Includes social media content production and management for Barrett-Jackson Collector Car Auctions, Dodge, Harley-Davidson, Ram Trucks and SPEED TV; experiential marketing management for Alltel Wireless, Ask.com, Bank of America, Hewlett-Packard, Intel, Ketel One Vodka, Nissan and United States Air Force Recruiting Service.

PRofessional EXPERIENCE

Freelance Marketing Specialist - March 2019 - Present

Providing full-stack marketing support for a wide variety of clients: Harley-Davidson, EZClaim Medical Software, Rocket Printing

  • Branded social media content to support Harley-Davidson’s World Surf League sponsorship - copy writing & content routing

  • Content strategy and production to grow EZClaim’s reputation and improve search rank

  • Build and launch new printing website to produce simplified workflow of print work brought to Rocket’s shop

SOCIETY / Reprise | Account Manager | March 2015 – March 2019

Provided social media ideation, strategy, consulting, content production, client support, photography, copywriting, and paid social project management primarily for the Dodge brand.

  • Managed video production crews for branded and partner-produced content

  • Spearheaded an initiative to update the content calendar creation, routing and approval process

  • Developed a highly adaptable, content plan for agile event and race weekend content production

  • Brand engagements increased by 96%, 87% and 80% on Facebook, Twitter and Instagram respectively

GMR Marketing | Digital Content Manager | September 2011 – August 2014

Helped create the SPEED social media empire. Launched and grew more than 20 channels to drive tune-in for automotive and motorsports enthusiast broadcast programming. Executed social media content analysis, planning, capture, production, posting and reporting with a specific focus on automotive, motorcycle and motor sports programming for SPEED TV.

  • Developed social media content “tease and hand-off” hierarchy

  • Planned, produced and executed content across more than 20 social media channels

  • Regularly updated on-air talent and reporters with social media best practices

  • Practiced constant experimentation to develop content that resonated with fans

GMR Marketing | Account Coordinator | February 2011 – September 2011

Provided on and off-site logistical support for The United States Air Force Recruiting Service experiential field team, mobile assets and field management team.

  • Regular contact with client, event hosts and field staff to align timing and procure footprint space

  • Training of 4 field crews, management and maintenance of mobile experiential assets

  • Regular management of per diem compensation and field crew expenses

GMR Marketing | Senior Field Manager | March 2006 – February 2011

Managed a variety of mobile experiential marketing efforts and assets for tours ranging from 1 weekend to 9 months in the field. Venues ranged from coast to coast with events as varied as NASCAR races to retail storefront activation.

  • Training and management of temporary field staff and labor force

  • Setup, operation and teardown of experiential mobile tour assets

  • Long haul driving as well as labor intensive display setup and teardown

  • Captured data, photos and video to produce recaps following each activation day

Meyer & Wallis | Innovation Leader | March 1999 – March 2006

Guided and created digital offerings for a traditional print and broadcast advertising agency and for their clientele trying to keep pace with a rapidly changing marketplace. Heavily focussed on using the latest developments in software and technology to reinvent or streamline existing workflows, plus-up new business pitches and provide new deliverables to route/traffic works in progress.

  • Client and project management for website and digital ad design, production and implementation

  • Encoded video assets to digital, edited and output video for online, pitch decks and DVD

  • Procured, prepared and maintained workstations and servers between two offices

  • Established project workflows, converted typical paper office documents to digital template format

EDUCATION

Marquette University | September 1994 – July 1998

Graduate with a Bachelor of Arts in Communications – advertising major and marketing minor.

Technology

Adobe Photoshop & Illustrator, Microsoft Office Suite, Apple Productivity Apps, Google Productivity Apps, FinalCut, WordPress CMS, Canon DSLRs & Lenses, Hootsuite, Sprinklr, Spredfast/Khorus, GAIN, Crimson Hexagon, Radian6/Salesforce Marketing Cloud

ADDITIONAL EXPERIENCE

Deluxe Three, LLC | Founding Partner | May 2002 – September 2004

  • Provided project leadership, client management, new business acquisitions and creative input for a three-person web design shop.

Marquette University | CD-ROM Designer | February 1996 – July 1998

  • Led the design and production of the first CD-ROM yearbook produced by students.

Personal interests

  • Avid motorcyclist for more than twenty years with multiple cross-country tours

  • Graduate of the Grand Prix Road Racing Program at Bondurant High Performance Driving School